NEWTON, Massachusetts—Sonesta International Hotels Corporation announced the execution of 30 new franchise agreements during the third quarter of 2024, representing growth at seven of the company’s 13 brands.
“With 30 franchise agreements executed in Q3, Sonesta continues to expand across key markets and strengthen relationships with both existing and new ownership groups,” said Keith Pierce, executive vice president and resident of franchise & development. “The versatility of Sonesta’s brand offerings and our franchise-friendly approach create new opportunities across several market segments.”
Sonesta’s continued franchise growth underscores its goal of expanding its footprint across the United States, which is supported by its responsive model that appeals to hotel owners seeking to enhance the performance of and guest experience at their properties.
The 30 new franchised hotels are distributed across seven of Sonesta’s brands, including:
- Sonesta ES Suites, 11 hotels
- Sonesta Essential Hotels, 7 hotels
- Americas Best Value Inn by Sonesta, 6 hotels
- Sonesta Hotels, Resorts & Cruises, 2 hotels
- Sonesta Select Hotels, 2 hotels
- Red Lion Hotel, Inn & Suites, 1 hotel
- Sonesta Simply Suites, 1 hotel
“Sonesta’s strategic focus on market segmentation and brand differentiation positions our franchisees for success,” said Brian Quinn, chief development officer, Sonesta. “With diverse offerings spanning multiple industry segments, our tailored approach enables owners to effectively meet the needs of their market, while benefiting from flexible brand standards that are designed to facilitate smooth conversions.”
Sonesta provides owners with options across the upper upscale, lifestyle, upscale, midscale, extended-stay, and premium economy segments.
