10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Acappella Suite Hotel, Malaysia achieves a major direct booking surge thanks to STAAH

  • Nashi Dasgupta
  • 4 November 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Staah. Click here to read the original article

The Malaysian hotel saw a 125% increase in direct bookings in six months since moving to STAAH.


In operations since 2015, Acappella Suite Hotel stands amidst the dynamic landscape of Selangor, Malaysia. Perfectly positioned, it offers effortless access to the area’s attractions and serves as a prime spot for business travellers and organisations seeking a venue for team-building activities.

Their rooms are a perfect blend of luxury and comfort, equipped with all the amenities a modern traveller expects. On-site facilities include a gymnasium, swimming pool, dining and function spaces.

Low direct bookings driver the switch to better technology

Prior to STAAH, Acappella Suite Hotel was using a dated booking engine with a poor user experience, resulting in visibly low direct bookings.

As customer preference for booking direct surged post-Covid, it was imperative for the property to capitalise on this opportunity. Another driver for switching to STAAH was the need for local customer support. Having the right technology partners, who engage proactively to help properties achieve their goals, can make all the difference.

acapella 5Acappella Suite Hotel, Malaysia achieves a major direct booking surge thanks to STAAH 116″>

Trending
Stonebridge adds historic Statler Dallas to portfolio

STAAH was a game changer

STAAH SwiftBook was a simple plug and use booking engine that helped the property significantly cut down the steps and time taken to book direct. The seamless experience, particularly on mobile, was essential to remain competitive with online travel agents (OTAs).

The STAAH booking engine also comes packed with conversion and inventory control features that make distribution management on this channel a breeze. Dynamically driven pricing, use of promo codes and stop-sell limits are among the many revenue optimisation features in STAAH. When combined with insightful statistics from the STAAH dashboard, properties can easily drive up yields.

Acappella Suite Hotel had high search volumes for their property on Google but few conversions to actual direct bookings. Recognising the opportunity, they adopted STAAH’s Get Google feature, which directly connects room availability and rates to Google, increasing rate visibility and driving more direct bookings from this channel.

Combined with using STAAH’s channel manager, this technology uplift has been a huge boost for Acappella’s revenue and visibility. Managing distribution needs is easy – all done from a single dashboard. Rates and inventory updates are done in real-time and the stable platform limits any errors or downtime. The STAAH system is intuitive, reducing staff time spent onboarding and using it.

acapella 3 1Acappella Suite Hotel, Malaysia achieves a major direct booking surge thanks to STAAH 117″>

Significant lift in direct bookings

Since switching to STAAH, total bookings over a six-month period compared to the same period last year were up 40% for Acappella Suite Hotel. During this time, direct bookings rose by 125%.

Where STAAH SwiftBook has been key in ensuring users convert into bookings with a quick and intuitive booking flow, Get Google has been crucial in growing web visibility and boosting revenue for the property.


STAAH SwiftBookAcappella Suite Hotel, Malaysia achieves a major direct booking surge thanks to STAAH 118″>

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

Introducing the Customer Confidence Score™ (CCS)

  • Automatic
  • 8 October 2025
View Post
  • Innovation

#hoteloperations #housekeeping #costsavings #operationalefficiency #hoteltech #automation | RoomChecking

  • RoomChecking
  • 8 October 2025
View Post
  • Innovation

BWH Hotels Announces Launch of AutoClerk Atlas Property Management System

  • LODGING Staff
  • 7 October 2025
View Post
  • Innovation

NUMA Group launches premium brand for European expansion

  • Corina Duma
  • 7 October 2025
View Post
  • Innovation

Aimbridge Hospitality Accelerates Strategic Growth With a Focus on Performance and People

  • LODGING Staff
  • 7 October 2025
View Post
  • Innovation

IDeaS Releases 2026 Hospitality Tech Predictions: AI, Unified Strategies, and Workforce Resilience

  • Automatic
  • 7 October 2025
View Post
  • Innovation

Walmart sees 20% of traffic from ChatGPT, but it's a small share | Juozas Kaziukėnas posted on the topic | LinkedIn

  • Juozas Kaziukenas
  • 7 October 2025
View Post
  • Innovation

AI is changing guest behavior: adapt before it’s too late

  • Automatic
  • 7 October 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • All Astore partners in Europe and North Africa will be able to benefit from the Wifirst network solutions
    • 8 October 2025
  • BirchStreet Publishes New Survey Report on Top Hospitality Accounts Payable Priorities and Challenges for 2025
    • 8 October 2025
  • U.S. Travel Association: America’s Travel Economy Has Lost $1 Billion—and Counting
    • 8 October 2025
  • Launch of Connecting Future Leaders in Greece – Interview with George, Aristea and Vasiliki Mamidaki
    • 8 October 2025
  • Accelerate Your Hospitality Career by Creating Value Through Problem Solving – Andrew Arthurs
    • 8 October 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.