10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Motel 6: Travelers Are More Likely to Drive Rather Than Fly for the Holidays

  • LODGING Staff
  • 4 November 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Lodging Magazine. Click here to read the original article

image

DALLAS, Texas—U.S. travelers would rather drive than fly this holiday season as they seek familiar, flexible, and budget-friendly travel options. New data from Motel 6 and Studio 6 reveals that over half of those traveling to celebrate winter holidays this year will hit the road to their destination (51 percent) rather than take to the sky (13 percent).

The study, which surveyed 2,000 U.S. travelers who plan to celebrate winter holidays this upcoming season, found an increase in road travelers from last year (up 2 percent OnePoll 2023), a choice driven by the proximity of their destination (46 percent) and the desire to save money (26 percent). For many, the joy of a road trip lies in the journey itself, believing road trips make the travel experience more enjoyable (80 percent), which may be because they admit to having a preferred or “assigned” seat in the car when traveling with family (39 percent).

“There’s just something comforting and nostalgic about packing into the family car with a trunk filled with gifts and casseroles and road-tripping to your holiday celebrations. It’s no surprise we are seeing an uptick in this trusted travel choice this year given the current environment,” said Julie Arrowsmith, president and CEO, G6 Hospitality, the parent company of Motel 6 and Studio 6.

Secure Your Transactions: Ways to Receive Online Payments for your Hotel
Trending
Secure Your Transactions: Ways to Receive Online Payments for your Hotel

Familiar Places and Traditions

From the family hometown to grandma’s house, travelers plan to lean into a sense of familiarity during the holiday season and visit the places they know rather than explore somewhere new (63 percent). In fact, many admit that visiting or traveling to see family and friends is one of their favorite holiday traditions (50 percent) and most use their paid time off to spend quality time with loved ones (54 percent).

Holiday Lodging

Often, the destination for the celebration doubles as makeshift lodging, as most U.S. travelers who celebrate winter holidays will stay at family (52 percent) or friends’ homes (14 percent). However, this can lead to overcrowded houses (30 percent) and challenging sleeping arrangements, prompting travelers to seek alone time within less than a day (19.6 hours) into the trip on average. To avoid sleeping on the floor (26 percent) or making do with the couch (22 percent), one in four travelers will opt for a hotel or motel this holiday season.

Late Planning

This holiday season, U.S. travelers are juggling the excitement of celebrations and travel with the realities of a busy and challenging year. Motel 6 found that holiday travelers expect to plan their trips three weeks in advance on average, with some (23 percent) not planning to book ahead. It’s no wonder that holiday travel plans are often left to the last minute, with many delaying their holiday bookings due to financial constraints (39 percent) or in hopes of finding better deals (35 percent), which in turn causes stress (64 percent). Discounts play a big role in influencing these budget-conscious travelers (21 percent).

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

By 2040, 77% of the world's $15 trillion travel spending will happen without crossing a single border. | Beautiful Destinations

  • Beautiful Destinations
  • 18 July 2025
View Post
  • Market Trends

CoStar: All Regions Besides Middle East and Africa Increase Hotel Pipeline Activity

  • LODGING Staff
  • 18 July 2025
View Post
  • Market Trends

Camil Yazbeck: “We have no intention of resting on our laurels”

  • b.courtin
  • 18 July 2025
View Post
  • Market Trends

Hotel pipeline activity increased globally, except in Middle East and Africa

  • Automatic
  • 18 July 2025
View Post
  • Market Trends

U.S. hotel results for week ending 12 July

  • Automatic
  • 18 July 2025
View Post
  • Market Trends

Airbnb Host Experience: What Happens When Work Enters Your Home

  • Automatic
  • 18 July 2025
View Post
  • Market Trends

Global business travel buyers retreat from U.S.

  • Automatic
  • 18 July 2025
View Post
  • Market Trends

The State of Distribution 2025: What’s holding hotels back

  • Automatic
  • 18 July 2025
Sponsored Posts
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • Winning Clients by Simplifying The Hotel Experience: How Convenience Drives Success
    • 21 July 2025
  • Peak Experiences at Hotels Mean Peak Wellness
    • 21 July 2025
  • We Need to Talk About AI and What It Means for Tourism
    • 21 July 2025
  • The Empire of Forever
    • 21 July 2025
  • RTRX: Suraj Hinduja on Designing Events That Spark Connection, Curiosity, and Impact
    • 21 July 2025
Sponsors
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.