10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Policronica crafts Parisian hotel interior using “invasive wood”

  • Rachael Gilby
  • 7 November 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Deezen - Interior Design. Click here to read the original article

Design studio Policronica has transformed the interior of Hotel Elysée Montmartre in Paris, relying almost exclusively on a single species of wood.

The 850-square-metre space nods to the studio’s signature aesthetic and features a monochrome interior characterised by architectural woodwork and wooden furnishings.

Photograph of a lounge area, showing furnishings mostly constructed from wood.
Nearly all furnishings in the hotel were crafted from eucalyptus wood

Nearly every element of the hotel interior was custom-designed and crafted on-site at Policronica‘s workshop in Lisbon using locally sourced eucalyptus wood.

“Everything is made from eucalyptus wood, an invasive wood that we are requalifying,” the studio said. “We proposed to the customer that all the hotel’s fixtures and fittings be made from eucalyptus trunks, which are normally cut to make paper pulp.”

Photograph of an open plan, minimalist lounge area with a dining table. The furnishings are mostly crafted from a light toned wood.
Most elements of the hotel interior were manufactured in Policronica’s workshop

By bringing the entire design and manufacturing process in-house, the studio aimed to rethink the production process for a commercial interior – a choice that it says significantly lowered the project’s carbon footprint.

Unifocus Introduces Inventory: A Tool for Automating Supply Management
Trending
Unifocus Introduces Inventory: A Tool for Automating Supply Management

“In contrast to the typical approaches to hotel interior design, often addressed in a more ensemble-focused logic, we aimed for this project to design and manufacture 100 per cent of the hotel’s elements: the furnishings, lighting and handles,” architect Julien Labrousse told Dezeen.

“Without repetitive shipping from one point to another, as in traditional schemes, our production is extremely low in carbon.”

Photograph of a minimalist hotel bedroom with a seating area by a large window.
A warm, neutral colour palette was used throughout the interior

Featuring “warm and raw materials” such as wood, plant fibres, brass and neutral fabrics, the studio strived to create a clean, organic aesthetic throughout all 16 rooms of Hotel Elysée Montmartre.

“This resulted in a very cohesive interior design that evokes a return to basics in an urban context,” said Labrousse. “The design highlights raw materials in their most natural form, where wood – ever-present – is worked to preserve its imperfections.”


Casa Loma

Electric Bowery and Land infuse Laguna Beach hotel with “Mallorcan vibes”


With its design, Policronica aimed to reevaluate the local eucalyptus wood – typically reserved for papermaking – by using it to show high-end craftsmanship throughout the interior.

“The goal, on a small scale, is to demonstrate the possibility of using this wood for noble purposes, valorising this material and getting involved in heterogeneous forestry practices,” Labrousse explained.

Photograph of a minimalist lounge area with a reception desk. The furnishings are mostly crafted from a light toned wood.
The space showcases a sleek, monochromatic design

Informed by Nordic aesthetics and Japanese architectural woodwork, the studio’s use of pared-back, natural materials intended to emphasise the simplicity and functionality of its design.

“It is inspired by different universes, such as Nordic design and Japanese wooden architecture,” explained Labrousse. “These influences manifest in simple forms, [with] a strong emphasis on woodwork and the refinement of joinery.”

Photograph of a hotel bedroom with a minimalist scheme and wooden furniture.
Other natural materials were chosen to complement the wood

The studio is still in the process of finalising the interior, with Hotel Elysée Montmartre scheduled to open in January 2025. Plans for ongoing renovations hope to see an additional ten rooms added to the hotel within a year of its opening.

This project has been shortlisted in the hotel and short-stay interior category of Dezeen Awards 2024. Other projects that have also been shortlisted in this category include Ennea Hotel by Comité de Proyectos and Locke at East Side Gallery by Grzywinksk + Pons.

Read more:

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

Edinburgh Hotel Market Spotlight YE May 2025

  • Automatic
  • 11 September 2025
View Post
  • Market Trends

196+ forum Munich: Jury selected ten nominated hotels for “Hotel Property Award 2025”

  • Automatic
  • 11 September 2025
View Post
  • Market Trends

UN Tourism Hosts First Regional Workshop on Wellness Tourism in the Middle East

  • Automatic
  • 11 September 2025
View Post
  • Market Trends

Subscriptions in travel: Promise and pitfalls

  • Automatic
  • 11 September 2025
View Post
  • Market Trends

Amex GBT: Global hotel rates steady through 2026

  • Automatic
  • 11 September 2025
View Post
  • Market Trends

Hotels worldwide face persistent staffing crisis

  • Automatic
  • 11 September 2025
View Post
  • Market Trends

How AI is reshaping sales coaching in hospitality

  • Automatic
  • 11 September 2025
View Post
  • Market Trends

International tourism up 5% in first half of 2025 despite global challenges

  • Automatic
  • 10 September 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Latest Posts
  • Growth without lift in China’s $151.8B travel market
    • 13 September 2025
  • Westin Flushing LaGuardia Celebrates Grand Opening
    • 13 September 2025
  • Video: Overview of the U.S. hotel forecast assumptions (Q3 2025)
    • 13 September 2025
  • Video: Overview of the global market forecast assumptions – Q3 2025
    • 13 September 2025
  • Dalata Investors Back €1.4 Billion Acquisition by Pandox and Eiendomsspar
    • 13 September 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.