95% Brits set to travel as much, if not more and 55% will up their spend
Maldives tops the charts for sun seeking Brits this winter
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95% Brits set to travel as much, if not more, this winter and 55% will up their spend
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Four Maldives destinations ranked in the top 10 trending destinations
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Wales and the Lake District top domestic destinations
The majority of Brits (95%) are set to travel as much, if not more this winter, with four in five (84%) planning at least 1-2 trips over the next three months, according to Tripadvisor’s 2024 Winter Travel Index.
This latest seasonal travel index reveals an uptake in Brits planning holidays abroad this winter (+34%) and they seem to be seeking adventure with more than a quarter (28%) planning to travel somewhere they haven’t been before and just under half (44%) flexible when choosing a destination.
This winter the Maldives is the top trending destination for Brits, with four islands taking a top 10 place in the fastest growing international destinations list this winter.
Olhuveli Island and Male are the 3rd and 4th fastest growing international destinations, just behind Esquinzo in Fuerteventura in second and Agadir, Morocco in at number one.
The Maldivian islands of Dhaalu Atoll and Iru-fushi come in at number eight and number nine on the list respectively, as cost of travel to the country drops this winter, with hotels in some areas up to 60% cheaper this season than last.
With 32% of Brits planning to holiday closer to home this winter, Wales is a popular choice as Newport and Tenby are named 2nd and 3rd top trending domestic destinations this season.
Borrowdale is the number one fastest growing destination for Brits as the Lake District comes out top with Bassenthwaite, fourth and Newby Bridge, fifth.
Almost two-thirds (60%) of Brits will not change travel plans this winter due to macroeconomic factors such as inflation and cost of living, with 55% planning to spend more this season.
Travel accounts for 20% of discretionary spending, followed closely by eating out (18%), ahead of home improvements (12%) and health and wellness (8%).
