Allianz Partners has unveiled its 2024 European Holiday Destination Index, highlighting the top 20 European cities that will attract American travelers for the upcoming winter season
Nov 13, 2024
Allianz Partners USA analyzed more than 940,000 travel itineraries from U.S. airports during the peak holiday travel period to identify the most popular European destinations in 2024. The data included round-trip flights departing between Wednesday, November 27, 2024 and Sunday, January 5, 2025.
Key takeaways
- London remains the top European destination for winter travel, followed by Paris, Madrid and Rome, which each maintain their positions in the top four;
- Northern Europe is seeing a notable increase in American visitors, with Dublin making a strong entry into the top five, climbing two spots since 2023. Meanwhile, Amsterdam continues to be a popular choice for U.S. travelers, even in the off-season;
- Travelers are also heading to Germany for a taste of Bavarian winter charm, with Frankfurt (7th) and Munich (9th) among the favorites, climbing two spots. Other destinations with significant gains include Brussels (+2 positions) and Venice (+3 positions).
Get the full story at Allianz
