Cody Bradshaw is group CEO of London-based L+R Hotels, a position he has held for two months. Prior to joining L+R, he was more than 13 years with the house that Barry Sternlicht built: Starwood Capital. Now, he is moving on other former Starwood execs to build out L+R’s C-suite.
The private investment company has announced that it has hired Joe Pettigrew as group chief commercial officer. Pettigrew comes to L+R after only six months as chief commercial officer with EOS Hospitality. Previously, Pettigrew was 11 years with Starwood Capital, achieving his peak role as chief commercial officer, hotel asset management. At one point, he helped lead the growth and expansion Yotel, which Starwood Capital had an equity stake in.
Pettigrew will now have overall responsibility for integrating and leading the L+R’s commercial strategies on revenue, distribution, sales and marketing to maximize efficiencies, increase profitability and accelerate the global growth of the group’s portfolio and platforms. His initial areas of focus will include leveraging the group’s ~23,000-room global portfolio to create a more integrated operating platform, developing a consolidated distribution strategy and architecture, supporting the upcoming launch of several projects in destinations including Palm Beach, Marbella and Venice, and working with L+R’s NYC-based team to further expand the group’s footprint across North America.
The L+R Hotels commercial teams in the Americas, Europe and UK will report directly to Pettigrew, who will report directly into Bradshaw. He will be based in London.
“Joe Pettigrew has quickly proven himself to be one of the industry’s sharpest minds and top rising stars in commercial, digital, revenue maximization, and corporate strategy,” said Bradshaw. “His strong desire to join L+R Hotels for our next chapter of growth and international expansion is a testament to both the incredible team and global footprint we have assembled over the past two decades as well as the limitless potential our unique investment and operating platform, combined with our direct access to significant discretionary capital, has in the coming years to disrupt all facets of the hospitality investment landscape.”
