The Cendyn and Amadeus Hospitality Index hit a four-quarter high, driven by growth in room nights and ADR
Nov 15, 2024
The Group’s performance in the third quarter showed positive momentum, driven by a 1% increase in room nights and a 5% increase in average daily rate (ADR), marking the eighth consecutive quarter of growth. Cendyn and Amadeus’ Hospitality Group and Business Performance Index, which integrates sales and hotel booking data, provides a comprehensive perspective on the key drivers of hotel performance.
Key takeaways
The third quarter of 2024 showed a robust performance in the group business segment. According to the Cendyn and Amadeus index, the overall health metric reached 107.9% year-over-year, its highest level in four quarters, as reported on Wednesday;
Among the top 25 markets analyzed in the index, Houston, New Orleans and Chicago stood out with the highest overall health scores, posting year-over-year growth rates of 120%, 118% and 114.8%, respectively. Notably, all markets except San Francisco achieved health scores above 100%;
The strong performance was attributed to increases in both room nights and ADR. The companies noted that meetings and group business will continue to represent significant growth opportunities for hotels in the coming quarters.
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