New research on hotel bookings made between July and September highlights a significant drop in business travel bookings during the summer months in Europe
Nov 21, 2024
HotelHub’s Q3 2024 report reveals significant seasonal shifts in European hotel bookings. While booking volumes in other regions remained stable, Europe experienced a sharp 57% decline in August 2024 transactions compared to June.
Key takeaways
- Major business centers experienced even steeper declines, with bookings down 72% in Italy, 77% in Spain and 79% in France;
- Contrary to expectations that summer leisure travel would keep prices high, average European nightly rates fell 11% in August compared to their peak in June;
- Tourist hotspots such as Spain and Italy also saw rate decreases, with August rates down 13% and 15%, respectively, from June.
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