Why Marketing Should Never Be an Afterthought in Hospitality – Christine Morairty, Palisades Hospitality Group

In this episode, Christine Morairty, VP of Brand + Marketing at Palisades Hospitality Group, shares her formula for merging global strategies with hyperlocal execution, ensuring every initiative resonates at the property level.

Listen now to learn:

• The role of education in modern marketing and how to simplify complex marketing concepts for different audiences.
• The necessity of both immediate tactics and long-term brand building in marketing.
• How to balance bold brand building with tactical marketing that delivers results in hospitality.
• The importance of integrating marketing from the ground up rather than treating it as an afterthought.
• Strategies for building long-term audience loyalty and crafting data-driven stories.
• The significance of operational buy-in and close collaboration with property teams.
• How to pivot and prioritize marketing initiatives based on market conditions and business needs.
• Effective ways to present key metrics and drive financial performance and business results.

This episode is brought to you with support from Sojern, the all-in-one platform that helps more than 10,000 hotel companies worldwide excel across marketing, operations, and guest experience. Want to know how successful hotels are unifying their approach to drive better results? Download Sojern’s latest research report: “Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships” to discover actionable insights for your entire team – from general managers to operations and marketing leaders.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands