Analysis and management platform of online reviews for tour operators, TourReview, has conducted a keyword analysis of the most important aspects for travellers according to reviews in Europe versus North America. allows them to get a detailed view of the most important aspects for visitors.
Travellers in Europe analyse and judge far more detailed aspects of the entire tour process.
This includes the booking process, the equipment for activities, the driver’s skills, the state of the buildings they visit, the language skills of the tour guide and the value for money.
Therefore, their view when visiting this continent relies more on, the smoothness and specifics of the tour.
However, these travellers also value the authenticity of the experience, they appreciate an experience that is as local as possible.
While focusing more on information from a historic and factual point of view.
When visiting North America, travellers cherish the overall experience, considering aspects like traveling in style, storytelling, safety, fun and passion.
Most of the expressions used in these reviews included “magical”, “made my week”, “unmatched”, “once in a lifetime”. Therefore, this destination tends to be reviewed in a more zealous manner.
Understanding these aspects can lead to the improvement of specific areas in a business.
“Our keyword analysis allows our clients to extract positive or negative concepts to work on and better their businesses in order to drive bookings”, said Juana Muro, COO of TourReview.
“North America and Europe, both being incredibly attractive destinations lay the perfect example of diverse interests within the same sector.”
