Low-cost airline retailer, Atlas, has appointed Pierre-Yves Guillaume as Executive Advisor for Data Monetisation.
Guillaume joins the company with a decade of leadership experience at Amadeus, Kiwi.com and GE Transportation to his name. He has a proven track record of driving strategic growth and commercial success within the travel and transportation sectors.
As part of Atlas’s executive leadership team, Guillaume will focus on empowering travel businesses with the insights and tools they need to thrive.
He will also spearhead efforts to unlock the full potential of Atlas’s Air Travel Retailing and Information Platform, transforming its vast data repositories into high-value solutions tailored to the needs of travel sellers and OTAs worldwide.
Guillaume’s priorities include developing and executing strategies for new data products, such as subscription-based offerings, customized solutions and actionable insights to help travel businesses succeed in an increasingly competitive market.
“Data is one of the most powerful tools we have to transform the travel industry,” said Guillaume.
“At Atlas, the opportunity to turn data into high-impact products that drive business success is incredibly exciting. I look forward to working with the team to accelerate our data strategy and create value for our customers across the ecosystem.”
Atlas is revolutionising airline retailing by providing access to comprehensive Low-Cost Carrier (LCC) content from over 150 airlines globally, alongside advanced tools to optimize and manage LCC portfolios.
![[UPDATE] TRIBE steps up its expansion in France and Europe](https://en.10minhotel.com/wp-content/uploads/2025/07/tribe-expansion-800x550.jpg)
“There are not many people in our industry who have such a wealth of knowledge and expertise as Pierre-Yves, and we are very proud to have him join the Atlas team,” – says Mary Li, CEO and Founder of Atlas.
“This appointment marks an important step for Atlas as it continues to scale its impact in the travel industry, providing businesses with the tools they need to stay competitive in an everchanging market.”
