Hospitality.today™Top 50 of 2025

This is the final Hospitality.today newsletter of 2025. Thank you for reading, sharing, and supporting the publication throughout the year.

This edition looks at the 50 most-read Hospitality.today articles of 2025 and what they reveal about the year and the choices facing hoteliers in 2026.

Across the top 50 articles, several clear themes emerged:

AI moved from experimentation to everyday use.
The most-read articles focused on practical applications in search, pricing, customer service, content, and internal workflows. For hoteliers, the discussion shifted from whether to use AI to where and how quickly to deploy it.

Distribution continued to evolve.
APIs, GDS developments, direct connectivity, and AI-driven discovery featured prominently. The overall picture is a more fragmented distribution landscape that requires clearer choices rather than additional channels.

Discovery changed.
Interest grew in how AI-powered search and recommendation systems affect hotel visibility. Being findable increasingly depends on structured data, relevance, and context.

Brand gained renewed importance.
As acquisition costs rise and channels blur, brand clarity supports pricing, loyalty, and long-term demand, particularly for independent hotels.

The guest journey became less linear.
Guests move between platforms and devices, entering and exiting the journey at different points. This pushes hotels to think beyond linear funnels and focus on system-wide consistency.

Simplicity emerged as an advantage.
Many readers gravitated toward articles about reducing complexity through fewer tools, better integration, and clearer ownership.

Taken together, the top 50 articles suggest that 2025 was a year of understanding change. 2026 will be about execution, especially in AI use, distribution strategy, brand positioning, and organisational focus.

Below is the full list of the 50 most-read Hospitality.today articles of 2025.
Thank you for being part of Hospitality.today. We look forward to continuing the conversation in 2026.

Warm regards,
Markus