GetYourGuide Achieves Over €1 Billion in Revenue, Leading Experience-Focused OTAs Like Tripadvisor and Klook
🌎 In 2023, GetYourGuide, Tripadvisor, and Klook are leaders in the online experiences category. Europe's GetYourGuide reported over €1 billion ($1.1 billion) revenue. Tripadvisor, based in the U.S., is selling its dining platform to focus more on experiences, while Klook in the APAC region derives most of its revenue from experiences. Despite their lead, these companies face challenges due to smaller revenue from experience bookings compared to accommodations and competition from offline single-day tour operators.
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