Hyatt Hotels Corporation has outlined its growth strategy at ILTM Cannes, announcing plans to open more than 50 luxury and lifestyle hotels globally by 2026. This expansion reflects Hyatt’s ongoing commitment to strengthening its position in the luxury and lifestyle sectors.
Growing demand in Luxury and Lifestyle segments
The luxury travel market has experienced strong growth, with projections indicating a 52.8% increase in Europe’s existing luxury hotel stock by 2028, according to Savills. Hyatt has capitalized on this trend, expanding its luxury portfolio by 28 hotels in the past three years and increasing its luxury room count significantly since 2017. Currently, 70% of Hyatt’s global rooms fall within the luxury and upper upscale categories, positioning the company well to benefit from the continued growth in this market.
In addition to luxury, the lifestyle hotel segment has also been expanding, driven by a growing preference for experience-oriented travel. Hyatt has been increasing its footprint in the lifestyle space, having added 28 new lifestyle hotels in 2024 alone. The company further strengthened its position in this segment with the recent acquisition of Standard International’s brands, including The Standard and Bunkhouse. This acquisition has led to the creation of a new dedicated Lifestyle Group within Hyatt, which will be based in New York City.
“This year, we have much to celebrate at ILTM, the premier event for the luxury hospitality industry. 2024 has been a strong year for the Europe, Africa and Middle East region, with luxury and lifestyle segments driving this success, as shown by the exceptional performance of our hotels and the excitement around openings like Park Hyatt London River Thames and Park Hyatt Marrakech,” “Our future in these highly sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International, as well as our commitment to building dedicated teams and leveraging specialized talent to enhance our luxury and lifestyle offerings.” – Javier Águila, Group President, EAME, Hyatt.
Focused brand strategy
As part of its growth strategy, Hyatt is refining its brand portfolio to offer a more focused range of experiences for both luxury and lifestyle travelers. The luxury portfolio includes brands such as Park Hyatt, Alila, and Miraval, known for their high-end service and amenities. The lifestyle collection, which includes Andaz, Thompson Hotels, and the newly acquired Standard International brands, focuses on offering unique design and cultural experiences.
“It’s great to be at ILTM in Cannes again this year, celebrating the best of the luxury travel sector. I’m particularly excited to share Hyatt’s evolved brand portfolios, which showcases and more thoughtfully aligns our brands to guest preference and travel behavior,” “We don’t take for granted that we are the brand of choice for high-end travellers. This trust drives us to constantly explore new and innovative ways to deliver unparalleled and unique experiences that exceed guest expectations. Our commitment is to create transformative and memorable travel moments that not only bring our guests back but also reinforce their confidence that Hyatt will always provide the pinnacle of hospitality.” – Crystal Vinisse Thomas, VP & Global Brand Leader, Lifestyle & Luxury Brands, Hyatt.
Key openings and global expansion
Hyatt’s pipeline includes a number of high-profile luxury and lifestyle hotel openings worldwide. Some of the key projects include:
– Park Hyatt Kuala Lumpur (2025)
– Park Hyatt Johannesburg (2025)
– Miraval, The Red Sea (2025) — marking the Miraval brand’s debut outside North America
– Andaz Miami Beach (2025)
– Thompson Miami Beach (2025)
– Andaz Lisbon (2025)
–Thompson Shanghai (2025)
These upcoming openings build on Hyatt’s recent launches, such as Park Hyatt London River Thames and Alila Shanghai, and further establish the company’s presence in key global markets.
Hyatt’s portfolio now includes 256 luxury and lifestyle hotels across 45 countries, with 58 properties in EMEA, underscoring the company’s commitment to offering high-quality experiences for both luxury and lifestyle travelers.
Full list of upcoming openings (2025–2026):
– Park Hyatt: Los Cabos at Cabo del Sol, Kuala Lumpur, Johannesburg, Phu Quoc, Taipei, Cancun, Mexico City
– Miraval: The Red Sea
– Alila: Dongao Island
– Andaz: Doha, Miami Beach, Lisbon, One Bangkok, Gold Coast, Turks & Caicos
– Thompson Hotels: Miami Beach, Shanghai, Monterrey
– Dream Hotels: Valle de Guadalupe
– The Unbound Collection: Noor-Us-Sabah Palace, Hotel La Compañia del Valle, Keraton at the Plaza
– Inclusive Collection: Breathless Puerto Vallarta Resort & Spa
With these planned openings, Hyatt is set to continue its growth in the luxury and lifestyle hotel sectors, offering a range of new experiences to travelers around the world.
