NaviSavi trial proves professional videos don’t get cut-through
Travel-themed user-generated content (UGC) gained up to nine times more click-throughs than professional videos when used in trial marketing campaigns, according to short-form video travel marketplace NaviSavi.
Off the back of this success, the company has launched the first B2B platform dedicated to vertical, travel-only UGC short-form videos for marketing.
In doing so, NaviSavi offers travel brands access to more than 125,000 geolocated videos from more than 180 countries produced by 5,000 creators.
The NaviSavi concept works in a similar way to image websites by providing a one-stop for pre-cleared content, but rather than professional content the company offers vertical UGC videos that additionally are geo-tagged.
This means that travel brands will no longer need to liaise with hundreds of influencers to negotiate rates or clearance and can also search by keyword or map based.
Sally Bunnell, Founder & CEO of NaviSavi said: “We’ve known for some time that UGC videos generate higher rates of engagement, but the travel industry has been slow to wake up to this.
“To fill that gap, we set out to crowdsource this content and now – with 125,000 geo-located videos available – we’re super excited to officially roll out the B2B platform for our B2C travel clients.”
