Hilton’s luxury brands experience record growth in 2025 and beyond

“Global demand for unforgettable stays and sophisticated accommodations is undeniable, and we’re inspired by what lies ahead as we expand our award-winning brands into dynamic markets like Kuala Lumpur, Sydney, and Athens. Hilton’s recent Trends Report highlights that 2025 will be the ‘Year of the Travel Maximizer,’ with luxury travelers leading the charge to make every moment count. They’re embracing a balance of adventure and relaxation, creating meaningful connections, and seeking enriching experiences that go beyond the ordinary. We’re excited to introduce them to a new era of luxury, with the reopening of our flagship Waldorf Astoria New York, and new market openings in Costa Rica, Osaka, London, and more in the years ahead.” – Dino Michael, senior vice president and global head, Hilton Luxury Brands

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Scheduled Openings by Brand

Waldorf Astoria:

• Waldorf Astoria New York (2025)
• Waldorf Astoria Costa Rica Punta Cacique (2025)
• Waldorf Astoria Osaka (2025)
• Waldorf Astoria Shanghai Qiantan (2025)
• Waldorf Astoria Rabat Salé (2025)
• Waldorf Astoria London (2026)
• Waldorf Astoria Sydney (2026)
• Waldorf Astoria Hanoi (2026)
• Waldorf Astoria Jakarta (2026)
• Waldorf Astoria Tangier (2026)
• Waldorf Astoria Kuala Lumpur (2026)
• Waldorf Astoria Jaipur (2026)

Conrad Hotels & Resorts:

• Conrad Athens The Ilisian (2025)
• Conrad Hamburg (2025)
• Conrad Riyadh Laysen Valley (2025 and beyond)
• Conrad Yokohama (2025 and beyond)
• Conrad Jaipur (2025 and beyond)
• Conrad Nagoya (2025 and beyond)

LXR Hotels & Resorts:

• LXR Casablanca (2025)
• LXR Xi’an, China (2027)
• Future properties in Italy, Abu Dhabi, Saudi Arabia, and Hiroshima.

NoMad Hotels:

• NoMad London (with a new program for the Atrium restaurant in 2025)

Signia by Hilton:

• Signia by Hilton Amman (January 2025)