10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

MuseLAB “abandons all notions of the expected” in Mumbai bathware showroom

  • Tirthika Shah
  • 6 December 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Deezen - Interior Design. Click here to read the original article

Mumbai studio MuseLAB has used bulbous mint-green displays and berry-red accents across the interiors of bathware showroom Sorbet.

Located in an upscale Mumbai neighbourhood, the 241-square-metre space is the flagship store of local bathroom brand Aquant.

Interiors of a bathware showroom in Mumbai by MuseLAB.
MuseLAB has designed a bathware showroom in Mumbai

MuseLAB co-founders Huzefa Rangwala and Jasem Pirani sought to create an interior that diverges wildly from traditional bathware showrooms.

“Sorbet went far beyond recalibrating what ‘conventional’ experience centres could look like,” the duo explained.

Interiors of Sorbet, a bathware showroom in Mumbai by MuseLAB.
Circular shapes are repeated throughout the interior

“It was a sojourn that beckoned one’s inner child to come play, marinate in visual storytelling and create a space that allowed one to willingly abandon all notions of the ‘expected’ at the door,” the duo said.

MuseLAB was asked to design and execute the interior in only six months due to the high rental cost of the space.

“This remained a challenge and it took us eight months to complete the project, including three months of understanding the brand, working on planning and design concepts and preparing technical drawings,” the founders explained.

Trending
Hilton Accelerates Expansion Across Portugal With Three New Hotels

Mint-green interiors of a bathware showroom in Mumbai by MuseLAB.
Bulbous displays are finished in mint-green paint

The duo decided to preserve the deep volume and 12-foot-high walls of the retail space, which was formerly a rug atelier.

“We had to accommodate a large inventory within the store to ensure that our clients were able to display maximum products without making [it] resemble a warehouse or a shop,” the duo told Dezeen.

“This was achieved through intelligent planning by resorting to circles, which were tangential to each other – each circle represented either an enclave for intimate displays of fittings and fixtures or mock bathrooms and live stations.”


Eight offbeat red-and-green home interiors that prove opposites attract


Elements all over the showroom reference this overarching circular geometry, from the display units and lighting fixtures to the flooring pattern.

Bulbous funnel-shaped pedestals, curvilinear enclosures and stepped display units are dotted throughout the space – all covered in mint-green paint or mosaic tiles, with the colour borrowed from Aquant’s brand identity.

Mint-green interiors of a bathware showroom in Mumbai by MuseLAB.
Halo lights hang over the displays

The sea of mint green is broken up with berry-red details like painted beams and HVAC ducts, as well as the custom-made halo light fixtures suspended from the ceiling.

The pattern of the Kota stone flooring varies between rubble-style jagged chunks and smooth curvilinear inlay, both set in ivory-toned grout.

Entrance of a bathware showroom in Mumbai by MuseLAB.
The flooring is made with Kota stone

Outside, the mint-green facade features an entrance porch covered by a glass brick enclosure.

“The facade gives away subtle hints of the visceral rush of hues and elements one encounters inside,” the MuseLAB co-founders said.

Facade of Sorbet, a bathware showroom in Mumbai by MuseLAB.
The facade features an entrance porch

Founded in 2012, MuseLAB has worked on a range of interior and design projects including a “non-conformist and non-contexual” 13-piece furniture collection.

Other colour-blocked projects recently featured on Dezeen include an apartment in Lisbon by Alarquitectos and Italian studio FDA’s interiors for a seaside hotel.

The photography is by Nayan Soni. 

Read more:

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

Looking Beyond Data: A Reflection on the Bigger Picture

  • Editorial Team
  • 27 August 2025
View Post
  • Market Trends

When Fashion Checks In

  • Bashar Wali
  • 26 August 2025
View Post
  • Market Trends

European hotel performance in July 2025: The rules of the game are changing

  • e.tulliez
  • 26 August 2025
View Post
  • Market Trends

HT Talks Tech: Ira Vouk, Hospitality Technology Expert & Consultant

  • Automatic
  • 25 August 2025
View Post
  • Market Trends

CBRE Survey Finds Slight Decline in U.S. Cap Rates

  • LODGING Staff
  • 25 August 2025
View Post
  • Market Trends

Summer camp is over for lodging companies

  • David Eisen
  • 25 August 2025
View Post
  • Market Trends

APAC travel shifts from spontaneous getaways to purposeful journeys

  • Automatic
  • 25 August 2025
View Post
  • Market Trends

The trends redefining travel choices in 2025

  • phocuswright.com
  • 22 August 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐡𝐨𝐭𝐞𝐥𝐬: 𝐘𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐢𝐬𝐧'𝐭 𝐁𝐨𝐨𝐤𝐢𝐧𝐠.𝐜𝐨𝐦. Had a GM call me last week, frustrated about Booking. com taking 23% commission on every… | Eduard Ruppel 爱德华 | 44 comments
    • 27 August 2025
  • Eleven Madison Park is serving meat again — what that says about veganism
    • 27 August 2025
  • Recreation at Moxy NYC Downtown Completes Redesign
    • 27 August 2025
  • Braemar Hotels & Resorts Initiates Sale Process
    • 27 August 2025
  • Why CDPs are the Backbone of Hospitality AI
    • 27 August 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.