Breaking Free from Holiday Inn: Why I Stopped Playing It Safe to Redefine Hospitality – Eric Jafari, AENDRE Group
Dec. 11, 2024
In this episode, Eric Jafari, founder of AENDRE Group, shares his journey from a stable career in real estate investment to redefining hospitality through innovative concepts.
You’ll learn:
- Why predictability stifles innovation in the hospitality industry.
- How culture shapes risk-taking and the importance of embracing trial and error.
- The disconnect between traditional hotel investments and consumer preferences.
- Insights into the creation and success of the Locke hotel concept.
- The evolving definition of wellness in the context of modern hospitality.
In this conversation, Eric and I also talk about Claus Sendlinger at Design Hotels, Future Labs, the Independent Lodging Congress, SoulCycle, and Barry’s Bootcamp.
Take my State of Hotel Industry Survey now to get insights on challenges, priorities, and opportunities in hospitality today.
A few more resources:
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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