Travelers are actively starting to avoid destinations exposed to extreme weather, according to the latest WTM Global Travel Report
Dec 11, 2024
The report, in partnership with Tourism Economics, found that 29% of travelers from key global markets have avoided visiting a destination in the past 12 months due to concerns about bad or extreme weather.
Key takeaways
- Gen Z – travelers between the ages of 18 and 34 – are more likely than average to avoid destinations exposed to extreme weather, with more than two in five (43%) admitting to reconsidering where they go;
- Extreme weather – such as wildfires, floods, unusually high temperatures – is widely accepted to be a direct result of human-induced climate change. Evidence is mounting that extreme weather events will become more frequent and widespread as the climate continues to warm;
- The WTM study crunched the numbers for some popular destinations and found that Thailand, for example, will have 55 fewer days of sunshine. Canada, on the other hand, will have 23 more.
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