Global GDS and travel technology supplier, Amadeus, and Saudia, the national carrier of Saudi Arabia, have revealed the extension of its distribution agreement.
This renewed and expanded deal includes the global deployment of New Distribution Capability (NDC) content.
Starting in Q1 2025, Saudia will deploy its NDC-sourced content, enabling travel sellers to access a more extensive range of airline products and services. This includes dynamic offers and hyper-personalisation capabilities for Suadia’s passengers.
Saudia already uses Amadeus Altéa NDC, which means the content integration into the Amadeus Travel Platform will be seamless, so travel sellers worldwide will have a fully synchronised, end-to-end process with better transparency and enhanced servicing.
The Saudi Arabian flag carrier has a long term vision to become an integrated retailer, looking to refocus every aspect of its business to be truly traveler-centric across all distribution channels, and has last year contracted Amadeus Nevio to achieve its ambitions.
Arved von Zur Muehlen, chief commercial officer of Saudia, said: “This extension of our agreement with Amadeus is testament to our commitment to leveraging advanced technology to enhance our services for our guests and enhance their travel experience.
“It aligns perfectly with our contribution to the Saudi Vision 2030 goals and our ongoing transformation journey.”
Maher Koubaa, executive vice president, airlines, Middle East, Turkey, and Africa of Amadeus, added: “We are excited to continue our close collaboration and partnership with Saudia.
“This agreement underscores our dedication not only to drive NDC adoption at scale but demonstrates our unwavering commitment to the digital transformation of the travel industry, enabling modern retailing that benefits airlines, travel sellers and travelers.”
