Building on the success of Skyscanner’s existing native ad formats, the platform introduces an advanced ad server and ad manager
Dec 12, 2024
Skyscanner has unveiled its latest innovation in advertising: the Skyscanner Ads Platform. This advanced solution leverages Skyscanner’s unparalleled first-party data from over 110 million monthly travelers – the largest air travel audience in the world – combined with cutting-edge proprietary technology to help advertisers connect with new and relevant audiences in a privacy-conscious environment.
Key takeaways
- Capture the undecided traveler: With 51% of Skyscanner users exploring destinations without a fixed plan, the platform offers a unique opportunity for brands to meaningfully engage with travelers looking for inspiration, all without relying on third-party cookies or invasive tracking technologies;
- Advanced technology for contextual advertising: The platform uses sophisticated deep learning algorithms that allow advertisers to effortlessly launch, manage and optimize contextual campaigns directly within the Skyscanner ecosystem. Ads are delivered to the most relevant audiences at the optimal time;
- Real-time optimization: Advertisers can dynamically adjust ad spend based on deep insights into traveler motivations, preferences and search behavior, ensuring highly targeted, data-driven strategies that maximize campaign performance.
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