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Interno Marche, a design experience hotel

  • Megan Carley
  • 16 December 2024
  • 3 minute read
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This article was written by Luxury Hospitality Mag. Click here to read the original article

A project that exemplifies the versatile use of Platek lighting fixtures: originally designed for outdoor settings but equally effective indoors.

DOT and Shield by Jan Van Lierde, Chiodino by DaBù and the Mini Corniche by the Platek R&D team enrich and enhance the charm of the Interno Marche hotel park, while Dot unveils the poetic ambiance that lights up the hotel’s interior spaces. Platek, traditionally renowned for its outdoor lighting expertise, thus contributes to landscape architecture with products that are not only high quality, efficient and sustainable, but also reflective of the company’s 30+ years of experience. Not to mention their decorative side, featuring refined and graceful designs.

A recent project, inaugurated in April 2024, expressed through a late Liberty-style building from 1922, set against the stunning backdrop of the Sibillini Mountains and Conero coastline.

Hotel Interno Marche is located in Tolentino, within a historic factory that for 60 years housed Nazareno Gabrielli, later becoming the headquarters of Poltrona Frau in 1962 and the residence of entrepreneur and patron Franco Moschini. Founder of the current Poltrona Frau, Moschini played a pivotal role in promoting Made in Italy on a global scale through iconic brands like Cassina, Cappellini, Zanotta and Gebrüder Thonet Vienna, where he is also Chairman.

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Spanning 3,600 m2, the hotel is dedicated to celebrating the history of international design and its key figures. It features 25 uniquely designed rooms, each inspired by the style and work of legendary designers, along with 5 suites named after the iconic design movements of the past century.

Following a meticulous restoration and transformation, the property now serves as both a home-museum and a destination hotel, where guests can journey through the styles and iconic pieces that defined the last century of interior design.

The project was brought to life by ORAstudio, an architecture and engineering firm founded by Cristiana Antonini, Claudio Tombolini, Michele Bonfigli and Federico Pisani, leading a multidisciplinary and professional team that expertly manages the design and construction processes for every project they undertake.

The lighting design was led by Lighting Designer Fabrizio Mancini, while the Landscape Design was executed by Luigina Giordani.

For the outdoor lighting, a mix of fixtures was selected to meet a diverse range of objectives such as enhancing the environment and beautifying or furnishing the spaces, while others are intended to ensure safety and usability after dusk. On one hand, a functional primary lighting system was conceived to serve practical needs, while on the other, more artistic lighting was employed to create truly captivating scenes, even turning bushes and trees into decorative features. The goal was to ensure the right lighting to enhance and optimise the functionality of all spaces.

Platek has always remained true to its mission: providing just the right amount of light where needed, exploring new ways of experiencing social, urban, work and living spaces. Their lighting systems blend effortlessly into architectural contexts with natural elegance. With this in mind, Fabrizio Mancini selected DOT spike lights for the planters, but also for the interiors – in multifunctional areas, the café and lobby. For the garden of the outbuilding and the parking area, Chiodino spike lights and Shield fixtures illuminate the plants, while Mini Corniche lights enhance the information totems in the garden.

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