Adrien Lanotte, Senior Analyst at MKG Consulting, presented a detailed analysis of recent dynamics in the European hotel market. He discussed the evolution of investments in Europe, focusing on geographic changes and investment strategies observed in the current context.
The analysis of hotel transactions over the past 18 months (2023-2024) reveals a notable shift in investment territories. Southern Europe, particularly Spain and Portugal, has seen strong performance, with a RevPAR 40-45% higher than the previous year. Italy also performed well, although with a more…
