Its 42 guest rooms are nestled within over 1,000 breathtaking acres.
Inside one of the forty-two accommodations
Let’s do some napkin math here:
From my research, the ADR is $2,000/night(+/-), and occupancy is 85% year round.
42*2,000*365*.85 = $26,061,000 annual room revenue
This doesn’t include any of the restaurant, product, event, or membership (yes, they have this too, just like last week’s example from hinter!) revenue.
I bet they’re grossing $40M USD a year. And from other sources I’ve spoken with, they’re making a little each year, but mainly breaking even. Again, that’s a win for the owners. It’s the prestige and pride of owning such an asset that means more than money.
And I’m not the only one who feels this way: it just claimed the #1 spot on the Top 50 Boutique Hotels in the World.
Secret’s out, I guess.
How can you tell who has this kind of care? The details.
Thousands of tiny, tricky, thoughtful touches—woven together into one cohesive masterpiece.
It stirred deep feelings I didn’t expect: gratitude, awe, and a renewed appreciation for what’s possible when people care and obsess about their craft.
Would it be possible for this property to profit $10-20M+/year? Easily. They could trim staff, programming, and could’ve generally spent about half of what they did on the project itself, but then it wouldn’t be The Newt.
