This year, our blog posts have been packed with actionable tips and inspiring success stories to help hoteliers thrive. From seasonal marketing campaigns to real-world results from client hotels engaging visitors through innovative solutions, we covered it all. Dive into our top reads and get ready to elevate your direct channel in 2025!
1. Top Strategies For Attracting Direct Bookings This Valentine’s Day
Set the stage for love on Valentine’s Day and watch your bookings soar. Discover how to craft creative packages, design captivating visuals, and present exclusive offers that make your hotel the ultimate destination for couples seeking unforgettable romantic escapes. Read more.
2. Evolving Hospitality Trends and AI-Driven Technologies: What’s Next for Hoteliers?
Discover how AI-driven technologies are reshaping the hospitality industry, from personalized guest experiences to smarter booking strategies. This article explores key trends and actionable insights to help hoteliers stay competitive in an increasingly digital world. Read more.
3. The Hotels Network Introduces KITT: The First AI Receptionist for Hotels
Meet KITT, the first AI virtual agent designed specifically for hotels that handles all guest inquiries via voice or text, over the phone or on your website. KITT enhances guest interactions with 24/7 multilingual support and seamless booking assistance. Read more.
4. The Secret to Summertime Success on Your Hotel’s Website
Want to heat up your summer bookings? Discover how to captivate travelers with eye-catching dynamic visuals, irresistible offers tailored to their needs, and mobile-ready strategies designed to turn casual website visitors into loyal, booking guests. Read more.
5. How Penta Hotels Tripled Their Survey Answers Using Form Builder
See how Penta Hotels transformed their guest feedback process with Form Builder. By integrating an on-site survey with a simple incentive, they created an engaging and effortless experience for guests to share valuable insights, resulting in a substantial increase in survey responses compared to traditional email campaigns. Read more.
6. The Hotels Network Is Redefining Direct Channel Traffic Acquisition with Predictive Audiences
Discover how Predictive Audiences, powered by AI and hospitality-specific algorithms, transforms direct channel traffic acquisition. This smart tool maximizes Return On Advertising Spend (ROAS) by optimizing retargeting campaigns, driving high-value users back to your hotel’s website. Read more.
7. Warm Up Your Hotel’s Direct Bookings With Autumn Marketing Magic
Embrace the cozy charm of autumn to boost direct bookings by offering exclusive seasonal promotions, crafting personalized messages for international travelers, and using creative templates to captivate your website visitors and inspire them to plan their perfect autumn stay. Read more.
On the Hotel Tech Insider podcast, Juanjo Rodriguez shares key strategies for delivering seamless, personalized user experiences on hotel websites. He highlights the importance of leveraging data-driven insights and innovative tools to truly understand and engage your audience. Read more.
9. Video Series: Why Owning Your Hotel Website Matters
Owning your hotel’s website is key to transforming it into a direct booking powerhouse. In this video series, industry experts share insights on how a well-managed website can elevate your brand identity and deliver personalized guest experiences. Read more.
10. Pestana Hotel Group Sees a 61% Conversion Uplift with The Hotels Network’s Personalization Tools
Looking for innovative strategies to increase your hotel’s direct bookings? Discover how Pestana Hotel Group teamed up with THN to enhance their online guest experience and drive impressive conversion growth across their properties. Read more.
These highlights from 2024 showcase a variety of strategies and tools designed to enhance your hotel brand’s performance. With these innovative ideas and practical insights, you’re well-equipped to drive growth and maximize direct channel conversions in the year ahead.
