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Nick Donaghy

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  • 7 min

Optimising Your Hotel’s Online Listings

📈 In 2024, Europe’s Digital Markets Act designated Booking.com as a “gatekeeper," allowing hotels to offer better deals on their websites. OTAs enhance visibility through the "billboard effect" and influence AI-driven searches. Google Hotels integrates directly into search results, boosting recognition. Accurate listings, appealing visuals, and strategic pricing encourage direct bookings and trust. OTAs are evolving from necessary evils to essential discovery channels, supporting both initial exposure and long-term guest loyalty.
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  • 4 min

GuestRevu Retains Title of Best Guest Survey Software at the 2026 HotelTechAwards

📅 GuestRevu was named 2026's Best Guest Survey Software by HotelTechReport and finished in the Top 3 for Reputation Management. Feedback was collected from 489 hotels globally, showcasing GuestRevu's international influence. HotelTechAwards select winners from over 200 tech products in 120+ countries based on verified user reviews. Annually, 2.5 million professionals use this platform for purchasing decisions. GuestRevu's tools help hotels enhance guest experiences by transforming feedback into actionable insights.
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  • 6 min

Catching Up with The Hotel Folk: Guests, Growth, and Insights

🏨 The Hotel Folk, a group of six privately run hotels in Suffolk, has seen its Net Promoter Score rise from 52 in 2021 to 63.5 in 2025. Embracing GuestRevu and AI-powered insights, they’ve improved guest feedback handling and personalisation. Centralised data allows for effective marketing and operational enhancements. AI aids in review management, improving response times and Google rankings, while refurbishment targeting enhances guest experience. The balance of technology and dedicated staff drives their success in hospitality.
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