10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

STAAH’s 2024 Channel Insights: Direct Bookings Surge in India

  • Nashi Dasgupta
  • 6 January 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Staah. Click here to read the original article

image

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year.


GoMMT retains its top spot from last year as the most preferred online booking channel by Indian travellers followed by Agoda and Booking.com. Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking. Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAH’s expansive 500+ integrations.

While OTAs will remain a significant channel at least in the near term, lower cost direct bookings via the hotel website are gradually increasing in share. STAAH SwiftBook, the booking engine connected to hotel websites has made the highest climb in the top channels list for 2024, up two spots to number four.

“The rise of direct bookings reflects the grown investments we’ve seen among hotels in their websites, including their booking engines and payment options, and the specialist conversion tools they connect with,” says Rajesh Ghanshani, Director Partnerships, STAAH.

Three newcomers made the top 10 list in India – Cleartrip, Hotelbeds and RezLive.com. This new cohort of channels showcases the openness of hotel businesses to employ a broader, multichannel approach as a way of connecting with more niche or harder-to-reach customer segments.

battleface announces new partnership WINGIE
Trending
battleface announces new partnership WINGIE

Global distribution systems also showed consistent performance, with STAAH GDS making it to number seven on the list.

“We’re living in a new era of hotel guest – travellers who are more evolved when it comes to booking behaviours and preferences,” says Rajesh. “Our data highlights the willingness of hoteliers to adopt both new and established methods to attract these customers, as they pursue a more holistic hotel commerce strategy to sell, market, manage and grow their business.”

The Indian hospitality and travel industry has been witnessing a healthy growth post Covid, driven by both international tourists attracted by medical and spiritual experiences, and a consistently growing Indian middle class with a large disposable income.

“Accommodation providers that continue to adopt a more holistic online commerce strategy, consisting of both new and established methods, can expect to reap the benefits of India’s projected hospitality and tourism growth,” adds Rajesh.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

HVS ANAROCK MONITOR, October 2025

  • Automatic
  • 31 October 2025
View Post
  • Market Trends

From hidden gems to iconic stays: Fodor’s Travel releases 2026 “Fodor’s Finest” list of the 100 most incredible hotels in the world

  • Automatic
  • 31 October 2025
View Post
  • Market Trends

Beyond ADR: The Metrics Modern Hotel Sales Leaders Must Track

  • Automatic
  • 31 October 2025
View Post
  • Market Trends

What Gen Z Wants from Hotels: Operational Insights for Hospitality Leaders

  • Automatic
  • 31 October 2025
View Post
  • Market Trends

U.S. hotel results for week ending 25 October

  • Automatic
  • 30 October 2025
View Post
  • Market Trends

2025 Lodging Tax Report – USA

  • Automatic
  • 30 October 2025
View Post
  • Market Trends

When Art Meets Data: What Michelin’s Keys and Guest Reviews Really Say

  • Automatic
  • 29 October 2025
View Post
  • Market Trends

AHLA Announces 2025 TechOvation and Tech Acceleration Award Winners

  • Automatic
  • 29 October 2025
Sponsored Posts
  • Executive Guide on Hyperautomation for Hospitality Leaders

    View Post
  • New guide: “From Revenue Manager to Commercial Strategist” 

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
Latest Posts
  • SummaryAI: The Weekly Game-Changer Hotels Didn’t Know They Needed
    • 31 October 2025
  • Dreamscape Hospitality Adds Two Properties to Its Portfolio
    • 31 October 2025
  • Motril mansion hotel from Rivals series up for €5.3m sale
    • 31 October 2025
  • Responsible Investing: Progress, Pitfalls and the Path Ahead
    • 31 October 2025
  • Red Roof Inn La Porte Opens
    • 31 October 2025
Sponsors
  • Executive Guide on Hyperautomation for Hospitality Leaders
  • New guide: “From Revenue Manager to Commercial Strategist” 
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.