Breton entrepreneurship in the hospitality industry is marked by a series of inspiring stories. Each of the Breton hotel groups we have encountered has a unique origin, yet they all share a commitment to reinvention while respecting the values of the region. Here is our conversation with Guy GERAULT, Associate Managing Director of Brit Hotel.
Can you tell us about the history of Brit Hotel and how you have managed to expand, particularly outside Brittany? The group was founded 30 years ago. Initially, it was a Breton family-owned business, primarily active in the agri-food sector, particularly in slaughterhouse equipment, through…
