Beyond OTA Savings: Why Direct Bookings Are Your Key to Understanding Guests – Chris Bowling, BWH Hotels

In this episode, Chris Bowling, Head of Digital and Consumer Marketing at BWH Hotels Great Britain, shares insights on the importance of direct bookings, the role of OTAs, and the impact of AI on the hospitality industry.

Read Chris’ newsletter, The Hotel Hype.

This episode is brought to you with support from Shiji Group, the global hospitality technology leader that helps hotels streamline operations and transform guest experiences. Recognized by their clients for their best-in-class solutions and exceptional implementation support, Shiji Group is trusted by leading brands worldwide to activate technology faster and drive better business results.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands