Conversational AI for hospitality firm, HiJiffy has unveiled its latest innovation, its Campaigns Manager.
The product is designed to further streamline and automate guest communication across the entire guest journey.
By integrating real-time data from a hotel’s Property Management System (PMS), the tool simplifies operations through messages to guests via WhatsApp, with SMS as a fallback.
It addresses pain points in the hospitality sector, allowing hotels to automate communications triggered by key guest actions, such as booking confirmations, check-in notifications, or departure messages.
The inclusion of SMS as a fallback ensures these vital messages reach guests even in locations with limited internet connectivity, or for those who prefer text-based communication.
Hotels can use it to schedule campaigns at optimal touchpoints during a guest’s stay, including breakfast promotions, happy hour reminders, or exclusive upselling opportunities.
“This tool was built to tackle common challenges in guest communication, such as fragmented systems and inconsistent engagement,” says Tiago Araújo, CEO of HiJiffy.
“By automating repetitive tasks and centralising messaging, the Campaigns Manager boosts operational efficiency for hotel teams while delivering a smooth and personalised experience for every guest.”
The Campaigns Manager offers targeting capabilities, which allows hotels to segment their audience using criteria like demographics, preferences, and interaction history.
Its dynamic messaging features allow messages to include customised details, such as the guest’s name or room type, ensuring each interaction feels personalised and is useful for pre-arrival, arrival, during the stay and post-stay feedbacck.
An analytics dashboard helps hoteliers as hotels can monitor engagement metrics such as delivery rates, open rates, and click-through rates to measure campaign success.
These insights then allow hoteliers to adapt messaging strategies, test variations, and optimise for better ROI.
During its testing phase, the Campaigns Manager acheieved a 99% message delivery rate and an 84% open rate.
Using WhatsApp as a communication channel is crucial for hotels looking to connect with their guests, especially when compared to the 36% average performance of hospitality email campaigns in the EMEA region, as reported by industry benchmarks.
The new solution is available at no extra cost for HiJiffy clients on the Premium and Enterprise plans.
