According to a recent YouGov report, more than two-thirds of Americans (70%) find booking a vacation stressful, with air travel being the primary source of stress
Jan 17, 2025
The top three most stressful travel booking activities for Americans are booking airport transfers (46% find it stressful), booking flights (45%), and selecting baggage allowance (41%), followed by booking accommodations and rental cars.
Key takeaways
- YouGov’s ‘Booking Burnout: US Travel Stress’ report explores how Americans will plan their vacations in 2025, which parts of the booking process cause the most stress, and which OTAs have the most satisfied customers;
- The report shows that Booking.com leads in customer satisfaction (net +63.9), followed by Trivago (+63.2) and choicehotels.com (+62.0). CheapTickets saw the most improvement in 2024 (+7.3 YoY);
- Kenton Barello, VP at YouGov America, noted, “While technological advancements like AI recommendations and mobile platforms are reshaping the way travelers book, many don’t use these tools or they don’t address the biggest stressors, leaving travelers still overwhelmed.”
Get the full story at Hotel Dive and YouGov
