The end of the year has been favorable for European hospitality, with notable improvements in performance indicators, both in occupancy and average daily rates (ADR). However, this growth hides disparities, as the upscale segment serves as the primary driver of activity, compensating for the relative weakness in lower-tier categories.
Décembre 2024: TENDANCES EUROPE par Hospitality ON Europe’s average occupancy rate increased by 1.6 points in December, reflecting the continent’s appeal to international travelers during the holiday season. Conversely, domestic demand across major countries has been cautious, particularly in the…
