A new report by SiteMinder reveals that hotel websites outperformed all other booking sources in driving revenue per booking in 2024
Jan 23, 2025
The report, SiteMinder’s Hotel Booking Trends, based on more than 125 million bookings – the largest volume of hotel bookings from any single technology platform – shows that hotel websites generated an average of US$519 per booking for hotels last year. This was 8.5% higher than the previous year and more than 60% higher than the value per booking through OTAs ($320), more than 35% higher than global distribution systems ($380) and more than 15% higher than wholesalers, DMCs and tour operators combined ($446).
Key takeaways
- With the year-over-year increase in direct booking value, hotel websites for the first time either maintained or improved their position among the top sources of total revenue for every major destination;
- Hotel websites ranked as the second largest source of total revenue in four countries – Ireland, Portugal, South Africa and Spain – and were in the top five in all other markets, ahead of OTAs in each;
- “When booking directly, travelers are choosing higher value rooms, staying longer and adding extras, and each of these factors represents a tremendous opportunity for hotels to offer these exclusive deals.
Get the full story at SiteMinder
