Personalizing marketing based on guest preferences and past interactions will continue to be a top priority for hotel marketing teams
Jan 23, 2025
Digital marketing is evolving rapidly, driven by the rapid growth of artificial intelligence (AI) tools. Changes in consumer behavior, along with a focus on personalization and data, will have a significant impact on digital marketing in 2025.
Key takeaways
AI and machine learning have already reshaped digital marketing, and they will become even more integrated in 2025. Expect AI to play a larger role in hyper-personalization, predictive analytics, content creation, and chatbots/virtual assistants;
Social media users worldwide are growing at a rate of 5.2% per year, with the average person using 6.8 platforms per month. By showcasing your property’s key features on social media, you can increase engagement and help guests connect with your brand;
Well-crafted web and promotional content that tells your hotel’s unique story will resonate with your audience. Utilizing short-form platforms like Instagram Reels, TikTok, and YouTube Shorts will expand your reach, and including direct booking links will increase key performance metrics.
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