Tourism remains a pillar of the global economy. In 2024, it regained its strength with 1.4 billion international arrivals and 1.6 trillion dollars in revenue, surpassing pre-pandemic levels according to the UN World Tourism Organization (UNWTO). As 2025 begins, a question arises: how can we reconcile the growing and increasingly demanding expectations of travelers with environmental challenges and the rise of new technologies? This analysis breaks down the trends and perspectives that will shape the future of travel.
A Brief Overview of Tourism in 2024 The year 2024 marked a remarkable resurgence for global tourism, with international arrivals increasing by 11% compared to 2023. This momentum was fueled by strong post-pandemic demand, a significant recovery in the Asia-Pacific region (+33% compared to 2023), and…
