With more and more professionals blending work and play, the industry is poised for rapid growth driven by strong demand
Feb 4, 2025
As business travel continues to evolve, approximately 60% of global business travelers now add leisure days to their work-related trips. This shift has fueled the rapid growth of the bleisure travel market, particularly in major hubs such as Singapore and London, where hotel occupancy rates have increased by up to 18%.
Key takeaways
- Hybrid travel experiences: The trend of blending work and leisure is driving demand for flexible, personalized travel options, with customized packages helping travelers balance productivity and relaxation;
- Seamless technology-driven booking: Mobile apps and online platforms have simplified travel planning, allowing bleisure travelers to book flights, accommodations and activities with ease;
- Sustainable travel on the rise: Growing environmental awareness is driving bleisure travelers to make eco-friendly choices, including green hotels and sustainable transportation;
- Focus on cultural and experiential travel: Travelers are prioritizing cultural experiences, favoring destinations with authentic local cuisine, immersive activities and entertainment;
- Corporate support drives growth: Corporations are recognizing the benefits of bleisure travel and implementing policies that encourage employees to extend their trips, increasing well-being and productivity.
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