Choice Hotels EMEA announces the promotion of Tobias Reinecke to the position of Head of Development, Investments, and Portfolio Growth. This appointment marks a new chapter in the company’s strategic expansion within the EMEA region (Europe, the Middle East, and Africa).
Tobias Reinecke, who has been with Choice Hotels EMEA since September 2022 as Director of Investments and Strategic Partnerships, will now lead the development team and represent the company within the EMEA development community. He will spearhead growth initiatives, focusing on expanding the company’s portfolio and securing large-scale investment deals.
The goal will be to drive sustainable growth and increase profitability, while optimizing existing partnerships and franchises.
The development of the executive team is now complete, with high-level professionals supporting Choice Hotels EMEA’s overall strategy. The team includes David Beers, CEO of Choice Hotels EMEA, Mayella Ruijven (Chief Financial Officer), Dylan McCarthy (General Counsel), Corina Breban (HR Director), Cédric Bartolini (Commercial Director), Marielle Vroemen (Operations Director), and now Tobias Reinecke (Head of Development, Investments, and Portfolio Growth).
”Throughout 2025, the Leadership team will focus on the growth of our portfolio and expanding our brand presence across EMEA. We will enhance our value proposition to better serve our stakeholders and increase proprietary brand contribution to deliver sustained success and, as a team, look forward to fostering a culture of innovation and collaboration so we can unlock new opportunities in the region.” – David Beers, CEO of Choice Hotels EMEA
“I am pleased to take on the role of Head of Development Investment and Portfolio Growth to drive the growth of our portfolio and awareness of Choice Hotels across the region.” – Tobias Reinecke
Choice Hotels EMEA is focused on strategic growth in the region, which currently has over 400 open hotels across 17 countries, spread across four main brands: Ascend Hotel Collection, Clarion, Comfort, and Quality.
