The operator, a rising star in luxury villa rentals, accomplished the feat following a complete overhaul of its marketing, upsells and revenue management strategies – all of which were made possible by eviivo.
Mademoiselle Conciergerie achieved remarkable growth in 2024, with annual revenues increasing from €470,000 in 2023 to over €1,2 million in 2024, driven by nearly 2,000 annual reservations. The company achieved this by boosting the proportion of direct bookings to an impressive 40%, making better use of financial insights offered by eviivo’s property-specific financial reports.
The operator positions itself as a high-end provider combining elegance and innovation in the ultra-competitive niche for luxury concierge services. This has enabled it to build up an avid following of returning customers, including a number of high-profile guests and celebrities.
Co-founders Laetitia Denux and Erwann Deverdun curate unforgettable stays at 25 luxury villas across the Languedoc-Roussillon region in the south of France between Provence and the Pyrenees. The company faced challenges managing multiple teams across a vast 250 km region and ensuring rapid response times.
Laetitia’s journey into real estate and private concierge services began in Corsica, where she worked as an animal physiotherapist and discovered her passion for luxury properties while taking care of high-end residences in her spare time.
Her business partner, Erwann started his professional life as an asset management advisor, with his family managing multiple properties. After several years working in Paris, he returned to the south of France and joined Laetitia in creating a unique, luxury-focused concierge business. Their ambition quickly led to the founding of Mademoiselle Conciergerie in 2022 with some of the area’s most exclusive properties.
The villa Mas El Chaparo welcomes guests’ horses and pets, Villa Halo boasts a lagoon pool, Mas Sureda comes with its own football pitch – these are just a few examples of the exceptional properties managed. The stays are all tailor-made where bespoke additions range from birthdays, corporate retreats and private cinema nights to gourmet evenings, sports car rentals, laser games, and escape rooms.
Laetitia Denux, Co-Founder of Mademoiselle Conciergerie, said: “eviivo has very effectively supported us in professionalising our business. We needed to strike the right balance between simplicity and sophistication, and the platform has allowed us to treat each villa like a luxury hotel – ensuring that the experience of every guest is as personalised as possible. Whether it’s handling communication or managing the bespoke services we offer, such as private chef services or activities, it’s been remarkably smooth and that’s converting for us on our top line.
“Our guests expect perfection, and we’re able now to more easily exceed those expectations. That means being incredibly responsive, ensuring that no detail goes unnoticed, no request unanswered. Our goal is to maintain the impeccable standards we’re known for and eviivo has helped us make delivery of flawless, unforgettable experiences much easier.”
Erwann Deverdun, Co-Founder of Mademoiselle Conciergerie, commented: “What sets eviivo apart is its ability to handle the complexities of our business. Managing the financials for multiple high-end properties, each with its own tax rules and unique services, used to be an overwhelming task. The platform’s granular level of detail in accounting makes this effortless now. We have complete control over everything, from VAT for specific services to tracking each villa’s performance. No other platform offered us this kind of precision or flexibility.
“The platform has become an essential part of our day-to-day operations. It centralizes all guest communications in one place, from bookings to reviews, giving us the ability to respond quickly and efficiently. It’s not just a tool. It’s the backbone of how we maintain the seamless, luxury service that gives each guest memories of an exceptional stay.”
Guillaume Sniady, Managing Director, France at eviivo, said: “It’s incredible to see how quickly Mademoiselle Conciergerie has grown and how much impact they’ve made in the luxury market. Their attention to detail and unwavering commitment to creating unforgettable experiences set them apart in a highly competitive industry. We’re always proud to support independent hospitality businesses like Mademoiselle Conciergerie by simplifying operations whilst driving growth. By streamlining complex tasks, we help hospitality professionals focus on crafting extraordinary moments that leave lasting impressions and lead to repeat stays.”
