Few leaders in hospitality technology have demonstrated the depth of expertise, strategic vision, and industry-wide impact that Claudia Infante has achieved. As Chief Data Officer at Margaritaville Enterprises, Infante has led transformative initiatives that have reshaped commercial strategy, data management, customer engagement, loyalty, and operational efficiency. With 27 years in the hospitality technology sector, her contributions have positioned Margaritaville as a forward-thinking brand, integrating best in class, cutting-edge solutions and strategies to enhance both the guest experience and business performance.
Driving Data-Driven Innovation
Infante’s leadership at Margaritaville has been marked by a commitment to leveraging technology in ways that directly benefit both guests and internal stakeholders. She has spearheaded the adoption of sophisticated platforms such as Salesforce Marketing Cloud, Hapi ETL, and SynXis CRS, focusing on the centralization of data across hotels, restaurants, and retail locations. These integrations have enabled Margaritaville to deliver seamless, personalized guest experiences while optimizing revenue strategies.
One of her most impactful projects, the Master Data Management Program (MDMP), consolidates disparate data sources to provide a unified view of guest behavior and preferences. This initiative enhances decision-making across multiple departments, ensuring that marketing, revenue stratgey, and customer service teams operate with comprehensive insights.
“Claudia understands how technology and people intersect in a way that very few do,” said Steve Sickel, Chief Marketing Officer at The Mallett Group. “Her intuition on guest behavior and her mastery of technology make her an unparalleled force in hospitality.”
Transforming Guest Engagement & Loyalty
One of Infante’s signature achievements is the launch of the Margaritaville Perks loyalty program. Unlike traditional point-based programs, Perks focuses on immediate, personalized rewards to foster deeper customer engagement. In just two years, the program has attracted more than 350,000 members and driven more than $150 million in revenue, accounting for approximately 20% of reservations.
Additionally, Infante played a pivotal role in streamlining Margaritaville’s marketing and communications strategy through Salesforce Marketing Cloud. This implementation has enhanced customer outreach, improved conversion rates, and provided a more cohesive brand experience across all digital channels.
Expanding Hospitality’s Horizons
Beyond hotel operations, Infante has contributed to Margaritaville’s expansion into new sectors, including outdoor hospitality, RV resorts, and marine experiences. By leveraging data analytics and market insights, she has helped position the brand to capture emerging opportunities, ensuring its continued growth in an evolving industry.
Her expertise extends beyond Margaritaville. During her tenure at Hard Rock International, Infante was instrumental in opening 26 hotels worldwide and implementing revenue management strategies, processes and systems that maximized profitability. Her thought leadership has made her a sought-after speaker at major industry events, where she shares insights on digital transformation, revenue optimization, and data integration.
“Throughout her impactful career, Claudia has consistently elevated the commercial landscape,” said Crystal Pernici, Global Director of New Ventures at IDeaS. “Her vision and strategic acumen have been invaluable, setting new industry standards.”
A Legacy of Leadership
Infante’s influence is recognized in more than just technology and strategy; she is a mentor, a leader, and an inspiration to many in the industry. Her ability to translate complex data into actionable strategies has not only propelled Margaritaville forward but also influenced the broader hospitality landscape.
“I have always been inspired by Claudia,” said Alberto Santana, Chief Revenue Officer at Alliants. “Her journey from working at a single property to a C-level executive is a testament to the opportunities available in our industry. Her knowledge and passion for building successful teams are unparalleled.”
Her impact is perhaps best summarized by Elyse Curtis, SVP of Hospitality Sales and Marketing at Margaritaville Enterprises: “At times doing the work of an entire team, Claudia has built a remarkable legacy. It will be difficult to find another person who has brought this level of value to a single organization.”
With an exceptional career defined by innovation, leadership, and a commitment to hospitality excellence, Claudia Infante’s recognition with the Lifetime Achievement Award is a testament to her enduring impact on the industry. Her work will continue to influence the next generation of hospitality technology leaders, ensuring that the industry remains at the cutting edge of digital transformation and guest engagement.
“I am humbled by the recognition from HT to a lifetime of hard work and dedication, but most importantly, I am forever grateful to the many, many people who have contributed to my work,” Infante said. “Whether thorough opportunity, mentorship or support, I did not get here on my own. I owe my career success to the wonderful people that have walked the path with me. This award is dedicated to all of them.”
