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From Taylor Swift to “Set Jetting”: The Power of Cultural Trends in Hospitality – Leigh Silkunas

  • Josiah Mackenzie
  • 7 February 2025
  • 1 minute read
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This article was written by Hospitality Daily Podcast. Click here to read the original article


From Taylor Swift to “Set Jetting”: The Power of Cultural Trends in Hospitality – Leigh Silkunas











Sabre sells Sabre Hospitality Solutions for $1.1B
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Sabre sells Sabre Hospitality Solutions for $1.1B

Feb. 7, 2025

From Taylor Swift to

In this episode, Leigh Silkunas, Founder and CEO of 1AX Consulting, breaks down what it means for hotels to be culturally relevant—and why it’s easier (and more powerful) than you think. From tapping into real-time trends to leveraging cultural moments like Taylor Swift’s record-breaking tour or the rise of ‘set jetting,’ Leigh shares how hotels can stay top-of-mind by aligning with what’s happening in the world. 

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

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