Marriott’s biggest year in APEC: Over 21,000 rooms added to pipeline

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Marriott International capped off a record-breaking year in the Asia Pacific excluding China (APEC) region, signing 109 new hotel deals in 2024. The company added 21,439 rooms to its development pipeline, a 12% year-over-year increase, bringing its total APEC pipeline to 77,532 rooms.

Marriott ended 2024 with 635 open properties across 25 brands in 22 countries and territories in APEC.

Marriott has been widening its reach in the market across market segments, including debuting in the midscale segment and the expansion of the luxury portfolio. The “exceptional growth” in APEC was primarily led by key development milestones, market expansions, and the introduction of new brands in sought-after destinations.

“As we continue to meet the evolving needs of modern travelers, APEC remains a pivotal region in our company’s growth strategy, reinforcing our position as a leader in the global hospitality industry,” said Rajeev Menon, president, Asia Pacific excluding China, Marriott International.

Adelaide Marriott Hotel, Marriott’s 600th property in APEC.

Biggest Growth Markets

India, Japan and Indonesia accounted for 72% of Marriott’s deal signings in 2024, fueling its rapid expansion in the region.

Luxury was a core focus, with 19% of new deals in the high-end segment. More than 20 agreements were signed under six Marriott International Luxury Group brands, introducing brands like EDITION, The Ritz-Carlton and W Hotels to new destinations. Notable upcoming openings include EDITION in Jakarta, Indonesia and Mumbai; The Ritz-Carlton in Jaipur and Udaipur; and a second W Hotels in Singapore.

Conversions

Conversions played a significant role in Marriott’s growth strategy, accounting for 36% of signings in 2024. A major highlight was the launch of Four Points Flex by Sheraton in Japan. In partnership with KKR, Marriott is converting 14 properties in 10 cities across Japan, marking its debut in the midscale market. The brand officially launched in November with the opening of Four Points Flex by Sheraton Osaka Umeda — Marriott’s 100th property in Japan.

“As Marriott continues to expand its presence across APEC, we aim to continue broadening our portfolio of brands and experiences to meet the growing demand for travel,” said Shawn Hill, chief development officer, Asia Pacific excluding China, Marriott International. “By enhancing our offerings and entering new markets, we’re not only aiming to deliver greater value to owners, franchisees and developers, but also adapting to the evolving needs of today’s travelers — across all stay purposes and experiences.”

Katra Marriott Resort & Spa, Marriott’s 150th property in India.

New Markets, Brands

Marriott continued its regional expansion in 2024, entering Papua New Guinea with the opening of Marriott Executive Apartments Port Moresby, increasing its footprint to 22 countries and territories in APEC.

The lifestyle-focused Moxy Hotels brand also made key debuts, including Moxy Bengaluru Prestige Tech Cloud in India, Moxy Putrajaya in Malaysia, and Moxy Bangkok Ratchaprasong in Thailand.