“Start by bundling packages to simplify the planning process and highlight clear value. Offering all-inclusive pricing that covers rooms, food, AV, and meeting space makes it easier for clients to understand and appreciate your offerings. When I was at Dolce Hotels and Resorts, our complete meeting packages streamlined decision-making and made our services more attractive. Additionally, unique value-add events like Iron Chef competitions, chefs tables, and food competitions keep attendees engaged and spending more on the property, enhancing their experience and driving additional revenue.
Focusing on team-building activities can add significant value to any event. Providing a variety of tailored team-building exercises meets the specific needs of clients and enriches their overall experience. At Dolce, our customised team-building activities were a key factor in our success, offering clients additional reasons to choose our venues. Emphasising your ability to offer flexible and customised solutions is also crucial. Showcase past events to illustrate your flexibility and creativity, helping potential clients visualise the possibilities.
Leveraging testimonials and case studies from past clients is essential for building credibility and trust. Sharing success stories and positive feedback highlights your track record of delivering seamless service and memorable experiences. At Dolce, testimonials from satisfied clients played a crucial role in attracting new business. Additionally, effective digital marketing and social media use is powerful. Run targeted online campaigns and engage potential clients through social media platforms to showcase your unique offerings and past successful events. Real-time updates and behind-the-scenes content drive significant interest and engagement.
Finally, offering detailed site tours and virtual walkthroughs of your event spaces can make a substantial impact. These immersive previews help potential clients visualise their events at your venue, making them more likely to commit. At Dolce, providing virtual tours allowed clients to explore our spaces remotely, facilitating their decision-making process. By bundling packages, creating engaging events, focusing on team-building, offering customisation, leveraging testimonials, utilising digital marketing, and providing immersive site tours, you can effectively market and sell your conference and event spaces, building lasting client relationships.”
