Posts by author

Suzanne

4 posts

Hotel Pricing Strategy Should Prioritize Internal Performance and Guest Perception Before Market and Competitor Insights

🏨 STR and Lighthouse are essential for hotel pricing strategy, analyzing RGI, ARI, and MPI for market share and rate competitiveness. Lighthouse allows for detailed market demand analysis, including geo-market behavior and GDS pickup. Ad spend performance on platforms like Google Ads Insights helps gauge visibility. If review scores are high but ADR is low, realignment is needed. A high ARI with flat RGI signals value perception issues. Pricing reflects perceived value, not just competition.
View Post
Share

Hotels Enhance Group Bookings by Focusing on Personalization, Partnerships, and Technology-Driven Solutions

🏨 To enhance group bookings, hotels should focus on personalization and partnerships. Curated experiences like private chefs and local entertainment boost appeal. Collaborations with travel advisors and platforms like Villa Tracker streamline bookings, offering tailored packages. Leveraging technology such as dynamic pricing, CRM insights, and virtual tours converts inquiries into bookings. Testimonials and videos of past group events build trust and inspire new clients, enhancing overall booking success.
View Post
Share

How Can Connected Hotel Systems Enable Data-Driven Revenue?

💻 Industry experts like RevenYou emphasize the necessity of seamless data integration for modern hotels. Frequent system upgrades and training can resolve perceived limitations. Hotels are advised to map tech upgrades, ensuring new systems fit and integrate. Training staff on data use is critical, with a data champion auditing weekly for accuracy. Compliance with privacy regulations is essential. A growth mindset toward data utilization is crucial, encouraging ongoing innovation and business improvements.
View Post
Share

What Is the Biggest Challenge That Shapes My Marketing Career?

📖 In a pivotal career shift, a former Art Director discovers that B2B prospects prioritize solutions to their problems over branding aesthetics. This revelation came from reading "They Ask, You Answer" by Marcus Sheridan, emphasizing the importance of clarity and radical transparency, especially about pricing. The lesson redefined marketing as educational rather than aesthetic, highlighting the need for honesty in addressing client concerns. Special acknowledgment goes to Marcus Sheridan for inspiring this transformation.
View Post
Share