Multi-award-winning sustainability management and ESG reporting platform FuturePlus adds 84 hotels to its IMPACT CERTIFIED ecosystem in light of travelers’ desire to book more sustainable stays – but 70% feel overwhelmed by the process¹.
For over three years, FuturePlus has been at the forefront of embedding sustainability actions throughout the entire lifecycle of hospitality assets, ensuring responsible business and ethical governance happens across the whole operation. More importantly, FuturePlus enables hoteliers to continuously improve and meet their environmental and social ambitions and intent through the use of a robust technology platform, a comprehensive sustainability framework and expert advice.
The hospitality sector remains an essential touchpoint for consumers and travelers where 65% prefer to book accommodation with a recognized and trusted certificate or label, and two thirds (67%) agree that hotels should use the same accreditation process².
The FuturePlus IMPACT CERTIFIED badge is awarded to FuturePlus members upon verification of a FutureImpact assessment. Hotels using the IMPACT CERTIFIED Badge can do so in the confidence that the establishments they’re running are upheld to constant progress across all environmental and social factors, and that their accreditation is easy for consumers to recognise as a trusted mark for transparency and commitment. FuturePlus is a strategic partner to Booking.com and Travalyst Compliance, guaranteeing standardisation with managing, measuring, tracking and reporting ESG in the hospitality sector.
In addition to supporting IMPACT CERTIFIED hotels around the world, FuturePlus also works with IMPACT CERTIFIED companies that provide vital products and services to support the wider ecosystem of hotels that are working towards becoming more sustainable. Oxwash’s carbon-neutral laundry solution has revolutionised the commercial washing sector since its inception in 2018; and by emphasising eco-conscious practices, utilising recyclable packaging and promoting ethical sourcing, The Wildsmith Collection provides a transformative skincare experience that respects the environment.
FuturePlus clients have collectively set over 4,200 sustainability ambitions and achieved more than 2,700 of these goals, demonstrating significant and continuous progress in their ambition scores. Amongst the 84 hotels that are IMPACT CERTIFIED, 750 sustainability goals have been achieved.
Mike Penrose, Co-Founder and Partner at FuturePlus, says: “The hospitality sector plays a crucial role in shaping consumer perceptions of sustainability, and we are collaborating with forward-thinking hotel brands worldwide who are determined to demonstrate their positive steps in being environmentally and socially responsible across their entire operations – from the booking systems they use, down to the cleaning products. Being IMPACT CERTIFIED is more than just a badge. It’s a tangible representation of your organisation’s commitment to creating positive impact, symbolising that you are part of a community of businesses focused on continual improvement across social and environmental impact.”
TROO Hospitality, a UK-based hospitality management company, embarked on its sustainability journey with FuturePlus in September 2022. The platform has enabled the company to assess and manage its sustainability performance, as well as that of its expanding hotel portfolio. FuturePlus has been working closely with TROO Hospitality to develop a portfolio-wide sustainability strategy, aptly named TROO Impact. This strategy is centred around three core pillars: Education, Collaboration, and Empowerment.
Kevin Hobson, Head of Property & Services, TROO Hospitality, comments: “FuturePlus has been instrumental in helping us to bring our TROO Impact sustainability strategy to life, from the first policies we produced in 2022 through to the cross-business roadmap we now have in place for 2025. Thanks to FuturePlus’ guidance and platform, we’re now tracking and measuring the sustainability of all the hotels in our portfolio against clearly defined, shared metrics. Positive sustainability outcomes require consistent energy and focus: the year ahead will see us focus on driving the TROO Impact vision and embedding it across our business – and I’m grateful that FuturePlus will be there to support us on our journey.”
Atlas Hotels, an award-winning franchise group, operates 58 hotels across the UK, including 13 in Scotland, 2 in Wales, and 43 in England. As Europe’s largest franchisee of Holiday Inn Express hotels, Atlas Hotels wields considerable influence in driving impactful sustainability initiatives.
Claire Waddington, Head of Projects, Atlas Hotels, concludes: “For Atlas Hotels, sustainability is more than just a buzzword, it’s key to our operation. Our biggest hurdle was deciding where to focus and how to bring together all our sustainability initiatives into a single programme with clear targets. The FuturePlus platform, alongside their expert guidance, has played a significant role in bringing clarity, structure and a useful external perspective. The innovation at FuturePlus means their tools develop with new legislation and emerging trends so that we’re never caught off guard.”
Below is the list of IMPACT CERTIFIED hotels which travellers can book with the assurance that they not only meet hallmark sustainable standards but are also constantly working to improve upon their achievements.
