A Legacy of Innovation
RTN’s Start-Up Alley made its debut at MURTEC 2020 in Las Vegas. Previous winners include:
- PathSpot (2020)
- Hellometer (2022)
- Landed (2023)
- Expo (2024)
Why It Matters
From AI-driven automation to data analytics, franchise optimization, and enhanced guest engagement tools, each company brings something unique to the table. Their innovations have the potential to solve some of the biggest challenges operators face today.
Tammy Hanson, RTN’s Membership Experience Manager, shared her excitement about this year’s finalists: “This year’s RTN StartUp Alley finalists embody the spirit of innovation that drives our industry forward. Their passion and creativity are truly inspiring, and we are thrilled to provide them with a platform to showcase their groundbreaking solutions at MURTEC 2025. We can’t wait to see the impact they will have on the future of restaurant technology.”
What to Expect at RTN’s Start-Up Alley
Attendees will have the opportunity to engage with these forward-thinking entrepreneurs, explore their solutions firsthand, and gain insight into the future of restaurant operations.
Meet the Judges
- Cacy Bedoka, Product/Program Strategist, Jack in the Box
- Susan Lucas, CIO, Cooper’s Hawk Winery & Restaurant
- Stephanie Nardini, SVP of IT, Jersey Mike’s
At MURTEC, the judges will rank the 15 solutions based on the following criteria:
- Level of Innovation
- Practical Application
- Ease of Implementation
- Lifecycle
- Wildcard (judges’ discretionary points)The judges will narrow the field to the top three, who will then take to the MURTEC stage to pitch their tech solutions. MURTEC attendees will cast their votes in real-time to determine the winner. This high energy session is not to be missed!
For those attending MURTEC 2025, this is a must-see event! Qualified restaurant attendees are invited to register for MURTEC at MURTEC.com
