Business travel industry kicks off 2025 with optimism amid evolving challenges, according to latest GBTA poll
Feb 14, 2025
The 2025 Business Travel Outlook Poll from the Global Business Travel Association (GBTA) signals an engaged and growth-oriented year for the business travel industry. While economic fluctuations, geopolitical challenges, and evolving technologies pose uncertainties, industry professionals remain optimistic. Nearly half of travel buyers (48%) expect their companies to increase business travel, with 57% forecasting higher spending. The survey highlights regional differences, technology advancements, and sustainability commitments shaping the future of corporate travel.
Key takeaways
- Positive industry growth: Nearly half (48%) of travel buyers foresee increased business trips in 2025, with 57% anticipating higher travel budgets;
- Strong 2024 performance: Business travel bookings and spending exceeded expectations in 2024, with 71% of travel buyers reporting increased bookings and 77% noting higher travel spend;
- North America: 81% of travel buyers reported increased spending in 2024; 57% expect even higher spending in 2025;
- Asia Pacific: Led global travel growth, with 78% of buyers reporting higher trip volume in 2024 and 63% anticipating further spending increases;
- Europe: More cautious outlook, with 37% predicting more trips and 50% expecting higher spending. However, 19% foresee a decline in travel volume;
- Technology and AI integration: Business travel continues to evolve with innovations in AI, NDC (New Distribution Capability), and digital tools shaping the traveler experience;
- Sustainability commitments: Companies are balancing growth with strategic investments in corporate sustainability and environmental impact reduction;
- Workforce and hiring challenges: Companies are adapting to changing workplace expectations and addressing hiring challenges within the travel industry;
- Purpose of travel: Sales and account management trips are expected to account for 27% of travel spend, followed by internal meetings (21%), conferences (14%), and service trips (13%).
Get the full report at GBTA
