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From Cynicism to Success: How Starwood Built a Culture of Trust and Innovation – Frits van Paasschen

  • Josiah Mackenzie
  • 19 February 2025
  • 1 minute read
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This article was written by Hospitality Daily Podcast. Click here to read the original article


From Cynicism to Success: How Starwood Built a Culture of Trust and Innovation – Frits van Paasschen











CASE STUDY: Franchisee Turns to Tech to Save on Utilities, Improve Sustainability
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CASE STUDY: Franchisee Turns to Tech to Save on Utilities, Improve Sustainability

Feb. 19, 2025

From Cynicism to Success: How Starwood Built a Culture of Trust and Innovation - Frits van Paasschen

In this episode, Frits van Paasschen shares what he learned about building trust and a culture of innovation when he was the CEO of Starwood Hotels & Resorts.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

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