10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Smarter Stays: The Digital Transformation of Hotels

  • Editorial Team
  • 19 February 2025
  • 3 minute read
Total
0
Shares
0
0
0

This article was written by Shiji Insights. Click here to read the original article

By integrating automation, artificial intelligence, and cutting-edge solutions, hotels are making significant progress in transforming guest experiences and optimising operational efficiency.

Shiji’s Insights Podcast invited Beatriz Heras, Head of Digital Transformation, Operations, and New ICT Projects at the Instituto Tecnológico Hotelero (ITH), to join Florencia Cueto and discuss the ongoing digital evolution in hospitality, providing valuable insights into the role of innovation in modern hotel operations.

Takeaways

Technology is essential for modern hotels, enhancing guest satisfaction, streamlining operations, and driving profitability.

AI and automation are reshaping hospitality. To stay competitive, hotels must embrace artificial intelligence, data analytics, and automation.

TechYRoom highlights innovation, showcasing technology in real operations before large-scale adoption.

Accelerated digital transformation. The industry’s rapid tech adoption post-pandemic highlights the need for agility and adaptability in hotel operations.

Future trends focus on integration, breaking data silos, and delivering hyper-personalized guest experiences.

The role of Instituto Tecnológico Hotelero in hospitality technology

ITH, a leading institution under the Spanish Confederation of Hotels and Tourist Accommodations, has been at the forefront of introducing new technologies to the sector. With a strong focus on digital transformation, energy efficiency, and sustainability, the organisation plays a key role in identifying industry needs and fostering technological advancements.

The U.S. remains most powerful travel market, finds WTTC study
Trending
The U.S. remains most powerful travel market, finds WTTC study

Established two decades ago, ITH has been instrumental in adopting and implementing technological solutions within the hotel industry. 

“Two decades ago, many hotels didn’t even have management systems; everything was done using Excel sheets. Now, we’re talking about artificial intelligence, robotics, and technologies that were unimaginable back then.” Beatriz Heras

ITH aims to bridge the gap between technology and hospitality by assessing industry needs and integrating solutions that improve operational efficiency and guest experiences.

The organisation’s primary areas of focus include:

  • Digital transformation: Introducing tools and systems that optimise hotel operations.
  • Operations: Streamlining workflows to enhance efficiency and guest satisfaction.
  • Energy efficiency: Implementing smart solutions to reduce energy consumption.
  • Sustainability: Promoting eco-friendly technologies to align with global sustainability goals.
Beatriz Heras, Head of Digital Transformation, Operations, and New ICT Projects at the Instituto Tecnológico Hotelero (ITH)Beatriz Heras, Head of Digital Transformation, Operations, and New ICT Projects at the Instituto Tecnológico Hotelero (ITH)
Beatriz Heras and Florencia Cueto discuss the ongoing digital evolution in hospitality.

TechYRoom: A showcase of hospitality innovation

One of ITH’s most innovative projects, TechYRoom, serves as a real-world showcase for cutting-edge hotel technology. Initially launched as a temporary pop-up, the project evolved into a permanent showroom within a hotel in the Valencian Community.

The initiative highlights technology designed to meet the specific needs of guests, particularly senior travellers. Key innovations include:

  • Voice control systems: Enhancing accessibility for guests with mobility challenges.
  • Robotic assistance: Supporting staff by handling repetitive tasks.
  • Smart energy solutions: Ensuring medical devices remain powered without relying on traditional room key-activated electricity.

ITH provides a tangible example of how technology can enhance guest experiences while optimising hotel efficiency by integrating these solutions into an operational hotel environment.

Accelerated adoption of technology post-pandemic

Since COVID-19, hotels have undergone a rapid digital transformation. Beatriz emphasised how the crisis accelerated the adoption of technologies that had been in development for years.

Key advancements include AI-driven decision-making, which helps hotels predict demand, personalise guest experiences, and enhance operational efficiency. System integration breaks down information silos, creating a seamless flow of data across departments. Additionally, process automation reduces manual workloads, allowing staff to focus on personalised guest interactions.

“Technology should serve as an enabler, allowing staff to focus on customer service by removing repetitive tasks and optimising resources.” Beatriz Heras

These changes reflect a broader industry shift towards intelligent automation, where technology enhances—not replaces—human hospitality.

The future of hotel operations

Looking ahead, ITH is working on multiple projects poised to transform the industry. Their initiatives include redefining professional competencies in tourism by integrating robotics into culinary training and other operational areas. They are also expanding TechYRoom, extending the concept beyond guest rooms to other hotel spaces. Additionally, they are leveraging technology to deliver personalised travel experiences, tailoring services to guests’ unique preferences and requirements. These advancements will continue to shape the hospitality sector, establishing technology as an essential component of hotel operations.

Conclusion

As digital transformation accelerates, staying informed about emerging trends and innovations is essential for long-term success in the evolving hotel technology landscape. To continue advancing, hotels must embrace AI and automation whilst leveraging data to create hyper-personalised guest experiences.

By adopting integrated tech platforms and investing in staff training, hotels can break down silos and maximise the benefits of automation. Focusing on purposeful innovation will help the industry optimise operations and enhance the guest experience.

Watch the full episode here (in Spanish)

[embedded content]

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

Unifocus Debuts XiQ to Turn Guest Feedback Into Real-Time Operational Insights

  • Automatic
  • 30 May 2025
View Post
  • Innovation

Unifocus Launches XiQ Solution to Better Measure Guest Feedback

  • LODGING Staff
  • 30 May 2025
View Post
  • Innovation

Providing more than a room: How Foster Supply Hospitality reimagines the hotel experience

  • Automatic
  • 30 May 2025
View Post
  • Innovation

Engine Unveils Insights+: A Competitive Intelligence Toolkit for Smarter Hotel Pricing Suggested Deck:

  • Automatic
  • 29 May 2025
View Post
  • Innovation

110 – SEO: From Searching to Answering

  • Martin Soler
  • 29 May 2025
View Post
  • Innovation

Actabl Launches ProfitOwner

  • LODGING Staff
  • 29 May 2025
View Post
  • Innovation

Image Generation and the New Creative Advantage for Hotels

  • Michael J. Goldrich
  • 29 May 2025
View Post
  • Innovation

NRA 2025: How Careit Connects Kitchens to Communities With a Tech-First Approach

  • Automatic
  • 29 May 2025
Sponsored Posts
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech

    View Post
Last Posts
  • Ned’s Club Washington DC draws upon White House design eras
    • 31 May 2025
  • Hospitality as a Catalyst: Revitalizing Cities with Walter Isenberg (Sage Hospitality Group)
    • 31 May 2025
  • U.K. travel market sees mobile acceleration and a shifting infrastructure landscape
    • 31 May 2025
  • HT Essentials: How Kiosks Boost Revenue & Efficiency
    • 30 May 2025
  • IHG’s Conversion-Friendly Brands Fuel Growth
    • 30 May 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
  • Day & Night: The Bold Rebranding Powering Shiji’s Presence in Global Hospitality Tech
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.