Brad Brewer

🏨 ChatGPT for hotels enhances search visibility by integrating listings, brand authority, and referrals. Key components include Local SEO (e.g., "Top hotels in Orlando"), brand consistency (e.g., "Show me rates"), and brand mentions (e.g., "Is IHG better?"). To succeed, hotels should balance listings with direct authority and referrals, effectively navigating the ecosystem influenced by Google Local data.

🛩 Travel Unlocked conference, 12/11/25, Paris. Agentic Hospitality views it as a pivotal moment for travel infrastructure, focusing on API-driven, seamless experiences. After launching in New York, it now unifies airlines, mobility, accommodations, and more. APIs are key, aiming to reduce integration costs and enhance global travel connectivity. Supported by Booking.com and OpenTravel Alliance, the event fosters collaboration and technical progress. Agentic's platform integrates conversion intelligence and other tools for improved hotel performance.

💸 Google overrode its AI, Gemini 3, after it identified Club Wyndham Grand Desert in Las Vegas as a match for a user's request for a resort with specific amenities. Despite the correct AI solution, Google directed users to Travel Hotel Ads, prioritizing revenue over relevance. Hotels must ensure structured data connects directly to booking engines to maintain visibility. Adapt or lose control to the platform's ad-focused approach—prepare for AI discovery.